Download CenterMy Vaultware

Multifamily Industry Veteran Joins Realty DataTrust

Scottsdale, AZ, June 22, 2007 – Realty DataTrust, the premier provider of online leasing solutions for the multifamily housing industry, today announced the appointment of Ron Baker as the company’s new Director of Sales. Baker, former Senior Manager of Sales® for Rent.com, an eBay® company, joins the company with over 15 years of sales experience in the multifamily industry.

As Director of Sales for Realty DataTrust, Baker will serve current customers and will also work with prospects who are interested in the company’s online leasing solution, VaultWare™. “Joining the Realty DataTrust team was a natural fit for me; in my long career in multifamily housing, I have always been involved with the latest technology that brings residents and properties together more efficiently,” Baker said. “It is clear to me that our VaultWare online leasing solution is the evolution from simply gaining prospect interest online to getting residents instantly committed to the specific apartment they desire. It’s an essential and necessary tool that gives VaultWare users a major competitive advantage.”

“It’s a real bonus for us to bring someone of Ron’s background and experience on board,” Mike Cornell, COO said. “Even better, he has a unique understanding of the efficiencies and impact that online tools can provide to the industry and he shares our passion for the increased leasing opportunities VaultWare brings to our clients.”

At Rent.com, Baker was responsible for managing the national sales team as well as for managing the integration of the company’s inside sales and account support group. Prior to Rent.com, Baker was with Who’s Calling, Inc. and served as the company’s Vice President of the Housing Division.

VaultWare provides online leasing capabilities to over 625,000 apartment units throughout the United States, from small property management companies to some of the country’s largest Real Estate Investment Trusts (REITs). VaultWare’s appeal is that it can be implemented quickly and easily so that property managers can see results almost immediately with online apartment reservations, pre- qualified leads and rental applications for available apartments.

About Realty DataTrust Corporation

Realty DataTrust Corporation, located in Scottsdale, Ariz., offers online leasing solutions for the multifamily housing industry that allow consumers to easily rent an apartment online. The award-winning VaultWareTM solution revolutionized the industry when it was introduced in 2003, fulfilling a need no other service could provide by automatically displaying current rates, true availability and up-to-date promotions on demand 24 hours per day, 7 days per week from multiple websites. Today, nearly 100 management companies use VaultWare and each month thousands of requests are processed through its reservation system. In 2005 the company took the lead in spearheading an initiative to educate the multifamily industry on Internet trends and related technology breakthroughs by hosting the first annual Apartment Internet Marketing Conference. To learn more about VaultWare, Realty DataTrust or Apartment Internet Marketing, visit the company's website: www.vaultware.com.